Intel GRanulate | 2024 | cloud | branding
The Challenge
Intel acquired Granulate about six years ago, leading to the integration of some of Intel’s brand elements into Granulate’s identity.
This involved updating the colors, logo, and messaging to align with Intel’s look and feel.
This involved updating the colors, logo, and messaging to align with Intel’s look and feel.
As a designer, my challenge was to merge Intel’s more conservative brand identity with Granulate’s bold and eye-catching personality.
The creatives below showcase the implementation of these updated brand colors and the new identity, the main goal was to increase brand awareness and attract our target audience (DevOps professionals and data managers) to learn more about our solution for cloud optimization.
The creatives below showcase the implementation of these updated brand colors and the new identity, the main goal was to increase brand awareness and attract our target audience (DevOps professionals and data managers) to learn more about our solution for cloud optimization.
Actions
• Collaborated with the marketing team who provided the relevant requirements.
• Collaborated with the marketing team who provided the relevant requirements.
• Reviewed past campaigns performance to identify successful elements and incorporate them into the new designs.
• Initiated discussions to clarify goals and ensure alignment between design, content, and marketing strategy.
• Designed multiple iterations of the ads, refining them based on feedback from the team.
Results
The ads achieved a CTR exceeding 1.9%, exceeding the industry standard and outperforming previous campaigns, which failed to meet the benchmark.
The ads achieved a CTR exceeding 1.9%, exceeding the industry standard and outperforming previous campaigns, which failed to meet the benchmark.
Intel Granulate visual identity board
An example of a carousel ad—this design achieved one of the highest click-through rates (CTR) recorded.
