FINQ | 2026 | Fintech | branding
The Challenge
FINQ is an AI-powered investment and pension platform founded by Eldad Tamir and Nir Tzuk, aiming to make smarter investing more accessible. As part of a small three-person team, my role went beyond visual design to include content creation, copywriting, and shaping the brand's communication. One of my biggest challenges was translating the complex world of finance into clear, approachable messaging. My goal was to make intimidating subjects like pensions and investments feel simpler and more accessible through every creative execution.
Actions
Actions
• Established a unified visual language for FINQ across the Israeli and US markets,
developing a new brand book.
developing a new brand book.
• Led the design of marketing assets across social media, video, landing pages, print, and digital campaigns.
• Identified opportunities to integrate AI into everyday design workflows, developing custom tools to automate repetitive tasks and improve efficiency.
• Created a custom AI Claude skill for large-scale banner resizing, an employee announcement generator, and an internal FINQ resource hub with branded templates and assets.
Results
Built a consistent brand identity across markets while introducing AI-powered workflows that transformed everyday design processes. By developing practical tools rather than simply adopting existing AI solutions, I streamlined production, reduced repetitive work, and expanded the team's creative capabilities.
Example of a carousel ads
PRint
FINQ launched a nationwide campaign featuring renowned Israeli chef Ruthi Brodo in a TV commercial, supported by a large-scale outdoor advertising campaign. My role was to design the billboard creatives across multiple formats and placements, including highway billboards, bus advertising, and large digital screens.
FINQ launched a nationwide campaign featuring renowned Israeli chef Ruthi Brodo in a TV commercial, supported by a large-scale outdoor advertising campaign. My role was to design the billboard creatives across multiple formats and placements, including highway billboards, bus advertising, and large digital screens.
The campaign significantly boosted FINQ's brand awareness, establishing a strong connection between Ruthi Brodo and the brand. Following the success of the first campaign, three additional rounds were launched, further strengthening brand recognition and driving growth in user registrations.
Internal employee branding & SWAG