This project involved creating a brand book for Intel Tiber's sub-products, specifically "Intel Tiber App-Level Optimization". During my research, I was inspired by a unique brand book from a major brand that was presented as a minisite. I was drawn to the accessibility and user experience it offered-
users could navigate directly to the information they needed without scrolling through lengthy PDFs.
Embracing this concept, I implemented a similar approach for our brand. The team appreciated the ease
of access, and it became an efficient resource, readily shareable with both internal and external stakeholders.
users could navigate directly to the information they needed without scrolling through lengthy PDFs.
Embracing this concept, I implemented a similar approach for our brand. The team appreciated the ease
of access, and it became an efficient resource, readily shareable with both internal and external stakeholders.
To support the need for scalable design delivery, I introduced reusable templates for the design team.
These templates provided a solid foundation, allowing designers to quickly make specific adjustments according to each task's brief. They also enabled other team members requesting designs to choose a template that best suited their structural needs, giving us a starting point for each project. This approach saved significant time and effort, aligning expectations across the team and ensuring we all had a clear vision of the high-level outcome.
These templates provided a solid foundation, allowing designers to quickly make specific adjustments according to each task's brief. They also enabled other team members requesting designs to choose a template that best suited their structural needs, giving us a starting point for each project. This approach saved significant time and effort, aligning expectations across the team and ensuring we all had a clear vision of the high-level outcome.
